bted: campaign
Client:
SEP
Role:
Art direction
Campaign created for Secretary of Public Education (SEP) to communicate the opening of the Technological Baccalaureate of Education and Sports Promotion (BTED), which will give the youths the opportunity to attend a post-secondary level education program in sports training. The schools will include four specializations: baseball, boxing, athletics and sports physiotherapy.
The project began with the creation of the key visual featuring the four main disciplines. Which was used in a variety of applications that included an explainer video, on site- banners, social media posts, amongst others.
Credits:
Script: Esteban Olhovich
Art direction: Eva Gómez
Storyboard: Carlos de la Portilla, Eva Gómez
Character design: Eva Gómez
BG design: Andrés Zavala, Eva Gómez
Props design: Natalia Romero
Animation: Adán Days, Marcos Bautista, Eva Gómez
Styleframes
Assets
Release
