havaianas: brand campaign

Havaianas has been spreading Brazilian spirit around the world since 1962, with its iconic rubber sole and bright, colorful and summer-infused designs. Every pair of Havaianas flip flops is still designed and made in its birthplace, Brazil.
Inspired by the traditional Japanese Zori Sandal, Havaianas designed their first pair in 1962; and even though the brand has evolved over the years according to trends, it has remained true to his origins.

For the 2021 The original flip flop Campaign, the objective was to communicate Havaianas origin story, for this Media Monks worked in close collaboration with them, from early concept through to creative production.